Getting featured in a gaming outlet multiplies your launch’s visibility more than any other marketing action,and yet…
Most press kits that reach a gaming newsroom never get opened. Do you know why?
In 2025, more than 20,000 video games launched on Steam. With that in mind, imagine how many emails a gaming newsroom receives every day.
Dozens, if not hundreds.
Which means that sending an email to the media (or to content creators) to try to spark their interest isn’t enough, and it looks more like playing the lottery than a marketing strategy.
The key is to grab their attention by creating impact.
How do we create enough impact with press and creators without investing in big marketing campaigns or sponsorships?
Specialized events still hold that potential. Press, publishers, creators and influencers all gather for the days the event lasts, and that gives you the chance to put your demo in front of them.
And that’s where the strength of marketing lies: in the power of demonstration.
The problem is that not every studio has the resources to attend several events around the world each year, whether because of budget, production schedules or distance.
And this is where the problem gets worse for you.
If your studio is far away —in another country or continent— attending in person isn’t expensive, it’s prohibitive.
But don’t worry, because there’s a solution.
What if your game could be at an event without you having to be there physically?
I don’t mean paying the sponsor fee to get your studio listed on the event’s website and on some banner.
I mean having a booth with your game ready to be played by gamers, press and content creators.
All of it without you having to worry about the costs, the logistics and the energy it would take to be there in person and deal with things like:
🟥 Round-trip flights and/or trains for you and your team.
🟥 Hotels and per diems for the days of the event.
🟥 Equipment and hardware (PC, monitor, keyboard, etc).
🟥 The production cost of that pause in the middle of the project.
And for a fraction of what it would cost you to handle it on your own, which can easily reach €4,000 or €5,000 if it’s in another country or continent.
But money is only one part. What really weighs is the days you and your team stop producing to organize it, set it up and be there.
That time and that energy don’t come back.
We’ve found a simple solution so your game can be there without that cost or that drain falling on you.
If you’d like to know our proposal:
*Important: We only have 8 spots available for the next event.
If you’re interested in the proposal after reading the dossier, don’t wait to fill out the form, as we’ll review each application in strict order of arrival.